The Playback
Notes from the people building the platform.
Product decisions, creator craft, and the occasional confession about what we can't do yet.
Product
Rewind is dead. Long live Recap.
Why we didn't build a single ‘year in review’ video — and what we built instead.
Engineering
Why we count plays, not “views.”
Real view-counting is adversarial engineering. We'd rather tell you what our number actually means.
Creator craft
The packaging discipline: a title and a thumbnail are a promise.
The most measurable skill in video isn't editing. It's the pair of things a viewer sees before they press play.
Launch
Introducing Playback Studio: your numbers, without the cheerleading.
Analytics that diagnose instead of flatter. Here's what shipped, and the one chart that matters most.
The newsletter
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